On October 4th, 1887, James Gordon Bennett Jr founded the European edition of the New York Herald, targeting the Americans in Paris. English in those times was the language of finance, yachting and sports. A four-page daily written in English, it was specifically targeting a cultivated and influential audience marvelously embodied by the mundane heroes of novels by Paul Bourget and Marcel Proust. Loti, d'Annunzio, Anatole France and Paul Bourget signed articles in it.
The documentary exhibition dealt with this newspaper which, for more than thirty years, was to be one of the reflections of the glittering society of the Belle Epoque, to which the Great War would put an abrupt end. It also presented the original, eccentric and authoritarian personality of its extremely wealthy owner.